Wednesday, March 2, 2016

OPTIC Image Analysis Assignment Part 1:

In this assignment, you will practice identifying and describing the image analysis elements addressed in the OPTIC notes we took.
Step 1: Select an ad and place it in the center of the 12x18 card stock I have provided.
Step 2: Provide a general Overview of the ad (what is being advertised, and how) directly above the image.
Step 3: Along both sides of your paper, identify:
Parts of the image,
Text in the ad, and
Interrelationships between different elements.

For each element identified,

a. Describe the distinguishing feature
b. Explain what this element does to add meaning to or develop the message of the image.
Step 4: Directly beneath the image, write a Conclusion statement identifying the thesis presented by the image and/or the story told by the elements to support the advertisement's purpose.

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