1. First, clearly articulate what you want to show us about yourself -- you beliefs, perspective, values, priorities
2. How will you begin?
- A narrative / anecdote that raises an experience relevant to this issue
- Begin with a definition
- Raise the general context or significance of your idea -- why does it matter to you (or the audience) and why do we need to understand it?
- Just start with description and no explanation -- "in media res"
4. How will you end?
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